The film fraternity has condemned the molestation of two women in Mumbai by a mob on New Year's Eve.

While actress and social activist Shabana Azmi feels that surety of punishment for offenders can be an effective deterrent, Bipasha Basu says it is a "collective responsibility to keep the city clean and common people should try to help in such a situation".

Shabana Azmi: Take Back The Night was a slogan coined by a women's movement to demand basic security for women. Every rule of civilised society demands that security should be provided to women. We used to pride ourselves on Mumbai being a safe city. Surety of punishment for offenders is a more effective deterrent than the severity of punishment.

Sushmita Sen: It's a repulsive incident. I feel very violated and upset when human beings relinquish their human qualities and behave like beasts. It's not a question of Mumbai alone. It's not a geographical issue. Disgraceful people like these molesters make the world an unsafe place. I pray these offenders are caught and punished severely. My heart goes out to both couples.

Priyanka Chopra to do a film on female bonding?

After being part of a number of commercial flicks – the so-called masala genre, Priyanka Chopra decided to work with Madhur Bhandarkar, a man known for his different kind of cinema, in his forthcoming film called Fashion. Now according to our sources, she has been approached for a women oriented film

The film of whose script is complete will be directed by Superstar director Rohit Jugraj. Says the director, “It is a female bonding film but will not be hard-hitting like Daman and other such similar films. It is a modern tale of two women and is based on their friendship.”

First Mallika Sherawat, then Ash and now Priyanka. Animated versions of these actresses are now regularly featuring in advertisements.

Every time a company is looking to create a brand value for a product, stars synonymous with the virtues that the brand is representative of, are roped in to create an impact on the audiences. While this is an age-old formula and its success rate is unquestionable, ad gurus are now taking things to a different level together. The best of Bollywood babes are signed up for promotions and what follows are animated advertisements featuring the actresses.