Tamil cinema is embarking on an incredible period in the history of the United States of America. For the very first time, a South Indian film is getting ready to be released in fifty cities across the States. The movie designed with tremendous visual effects is very highly anticipated among the Indian community there and this expectation has been well perceived by the distributors.

Narmadha Travels is distributing 'Dasavatharam' for the USA Territory Theatrical Rights at an astounding price. The distributor, Jayavel Murugan of Narmadha Travels, says 'it's a well deserved price considering the effort, time and money invested by one of the best teams in India'.

Excellent state of the art theaters like Century Cinemark, AMC theaters and IMAX theaters have been booked all over the country by the distributor of the film.

Jayavel Murugan says they have taken extra care to ensure that almost all the cities in the US are covered on the release weekend itself.They have gone ahead and booked 42 prints and this is almost double that of Sivaji prints for USA.

He further said, "I have never seen any of the movies I bought in the past before the general release and business was on the star value and play the luck game as well. When I was in India the producers showed me all the 10 getups of Kamal sir and the first song. I have never ever seen that level of investment and grandeur in any Indian cinema. My decision was clearly influenced by the grandeur".